How To Establish Your Brand

We ran an experiment to explore the influence of consistent flyer distribution: a year-long study within a neighborhood, initially surveying residents to identify the top realtor in their area. Surprisingly, no single realtor emerged as a significant favorite.

The Study

We created a fake realtor and began a flyer distribution campaign, targeting the same neighborhood every month for an entire year. The flyers introduced this realtor as a prominent figure in this market. Despite the fact that this realtor was entirely fictitious and never actually listed or sold a property, the flyers were designed to mimic those of a highly successful, active agent. The campaign's consistency and the quality of the flyers conveyed a sense of professionalism and market presence.

The Results

By the end of the year, a follow-up survey revealed a dramatic shift in perception. The fake realtor was recognized by a significant margin as the leading real estate authority in the area — 30 points ahead of any actual realtors. This marked difference was solely attributed to the regular flyer distribution. This realtor did not exist beyond the flyers; not a single listing in the neighborhood, not a single person has ever met him, yet a monthly flyer to keep in fresh in everyone’s mind shifted the perspective of him drastically.

Conclusion: The Power of Flyers

This experiment underscores the profound impact of persistent flyer marketing in shaping public perception and establishing a strong brand presence. Even in a digital age, the tangible, repeated exposure provided by flyers can significantly enhance brand recognition and influence community perceptions. This strategy proves especially effective in industries like real estate, where visibility and top-of-mind awareness are key drivers of success.

Thanks,
Ashwin

P.S If you’re looking for any flyer delivery, printing, design, or anything else flyer, feel free check out flyercanada.ca/flyer for all the info :)