What Kind Of Paper Are Flyers Printed On?

When it comes to flyer printing, selecting the appropriate paper type and size is crucial for maximizing the impact of your campaign. Here’s a detailed look at popular paper types and sizes, and recommendations on when to use each.

Types of Paper for Printing

1. Cardstock

   • Description: Cardstock is thicker and more durable than standard writing or printing paper. It’s sturdy and can stand up to handling, which makes it ideal for flyers that need to convey a high-quality impression or be displayed over time.

   • Best For: Invitations, event flyers, or any promotional material that needs to withstand a bit more wear and tear or that aims for a premium look.

2. 80lbs to 100lbs Gloss Paper

   • Description: This type of paper has a glossy finish that makes the colors pop and adds a vibrant, eye-catching sheen. The weight of the paper offers a balance between flexibility and the ability to hold up during distribution.

   • Best For: Promotional flyers and brochures where visual appeal is crucial, such as for retail sales, real estate showings, or new product launches.

Flyers Printing Sizes

1. Postcards (4x6, 5x7 inches)

   • Best For: Direct mail campaigns, quick announcements, or coupons. Their small size makes them easy to handle and cheaper to mail. Use postcards when you want a concise message delivered directly to your audience’s mailbox.

2. Standard Flyers (8.5x5.5 inches)

   • Best For: General purposes like event promotions or informational brochures. They offer enough space for detailed information without being too bulky, making them easy to distribute in public spaces or as handouts.

3. Large Format Flyers (6x12 inches)

   • Best For: Detailed graphics or when more comprehensive information needs to be included. Ideal for menus, event programs, or as small posters to attract attention in busy environments.

4. Door Hangers (4.25x11 inches)

   • Best For: Local advertising directly to homes, such as for local services, restaurant delivery options, or neighborhood events. The unique format ensures visibility as they are placed directly on doorknobs, making them hard to miss.

5. Brochures (3.67x8.5 inches)

   • Best For: Providing detailed information in a compact form. Brochures are excellent for educational content, service descriptions, or itineraries. Their folding design allows for segmenting information effectively, making them engaging and easy to read.

Use Cases For Each Flyer Printing Size

• Postcards: Opt for postcards for quick, impactful messages that can be quickly scanned and retained.

• Standard Flyers: Use when you need to communicate more information and want to keep production and distribution costs reasonable.

• Large Format Flyers: Choose large formats for designs that include detailed images or need to be viewed from a distance.

• Door Hangers: Best for targeting residential areas specifically, ensuring your message reaches the homeowner directly.

• Brochures: Ideal for situations where detailed, organized information needs to be conveyed in a professional manner.

Conclusion

The choice of paper and size for your flyers and brochures can significantly affect how your message is received. Cardstock and gloss papers are excellent for making a strong impression, while the size should be chosen based on the detail of the information to be included and the method of distribution. By matching the right materials and sizes with your campaign's needs, you can create effective and impactful marketing materials.

Thanks for reading,
Ashwin

P.S If you’re looking for any flyer delivery, printing, design, or anything else flyer, feel free check out flyercanada.ca/flyer for all the info :)